Melissa Zahorujko

A woman lying on a wooden deck, looking up at the camera. She has shoulder-length brown hair, blue eyes, and is wearing a leopard print dress, black high heels, and has a burgundy woven handbag on her lap.

Expert user-generated content (UGC) creator, content manager and copywriter with +10 years experience across food, fashion, travel and lifestyle.

Work with Me

Clients

  • Logo for InVIE Hospitality featuring an orange floral design and the words "InVIE Hospitality" with "In" and "Hospitality" in gray and "VIE" in orange.

    iNi ViE Hospitality

  • A logo with a stylized side profile of a woman’s face with flowing hair, and the word 'WELLA' underneath in large red letters.

    Wella Professionals

  • The word 'BRIGHT' in bold, stylized black lettering.

    Bright Swimwear

  • Logo of Butchers Buffet with orange and black text.

    Butchers Buffet

  • Abstract brown line drawing of the word 'sci-fi' in a stylized, decorative font.

    Scout Studios

  • Logo for UTI Stings with pink and purple text and a pink flower above the letter 'I'.

    UTI Stings

  • Logo with the words 'SOAK bathhouse' with 'SOAK' in large stylized letters and 'bathhouse' beneath in smaller font.

    Soak Bathhouse

  • HASK logo with the tagline 'Hair and Skin Kindness' in black text on a white background.

    Hask Beauty

  • Circular logo with scalloped edges, black center, and white text that reads 'CITY PERFUME'

    City Perfume Australia

  • Logo for CityCave Float & Wellness Centre with stylized text and a blue icon resembling a mountain or a wave

    City Cave

Case Studies

@melzahj *slams laptop shut* it’s FRIYAYYYY 📍 arcade bar & club, sydney. @LickYourPhone #sydney #arcadesydney #sydneybars #sydneyrestaurants #placesinsydney ♬ deep in it - berlioz & Ted Jasper

Services

UGC Creation

Social media is quickly becoming the most effective tool in making sales. No one wants to see a curated ad anymore. People want to buy from real people, with real reviews.

Trust is the new currency, and UGC sells. Big-time. My videos don’t scream ‘ad’, but instead, they spark curiosity, build trust, and keep people watching.

Copywriting

Gone are the days of original, sans-AI copywriting… or not quite? Yes, ChatGPT can whip up a pretty good spiel for you, but good copywriting still comes from the human touch.

I wrote all of this web content myself, like you know, the medieval times or whatever. So, let me do the same for you and your business. 💪

eCommerce Insight

UGC and social media play a huge part in the way people shop online, shaping trust, influencing buying decisions, and creating a sense of community around brands. With an eCommerce-heavy background, I have a unique insight into what makes people click and why.

By staying ahead of online shopping trends and consumer behaviour, I craft content that feels authentic and ultimately drives conversions.

What Clients are Saying:

Text describing Melissa's professional and engaging personality as a photographer and influencer.
Text describing Melissa, a social PR influencer recognized for professionalism, warmth, and authenticity in her work with clients, highlighting her creativity and dedication to clear communication.
Screenshot of six reviews with star ratings and accompanying comments. Reviews are from ZePure, Model Chic, LickYourPhone, House of Pocket, Wella Company, and Hecho en Mexico, each with five stars.
A woman with long brown hair wearing a red sweater walking on a city sidewalk with parked cars and trees in the background.
A young woman with long wavy brown hair wearing a red sweater and plaid skirt standing on a city sidewalk with parked cars, trees, and residential buildings in the background.
A woman in a black dress with a high slit standing on a leaf-covered sidewalk next to a brick wall and iron gate, with houses and trees in the background.
A young woman with long brown hair in a black dress with a side slit, standing on a leaf-covered sidewalk, holding a black handbag, and posing in front of a residential fence.
holiday moments in @chouchouintimates 💞 #bali #uluwatu #chouchouintimates #gifted
abs are developing, but alas, so is a sunburn. ft august faces n places #bali #birthdaymonth
look at me, I AM YOUR MOTHER NOW 🫵🐠 #gilit #gilitrawanganisland #lombok #snorkelling #visitlombok #lomboktrip
when people see the gram & question your outdoorsy adventure abilities so you gotta hit em with the golden oldies 👉 i been this way 😂😂 (ft. emo haired @gday_brenando circa 2007) #highschool #nostalgia #throwback #outdooreducation
k but why was everyone so shocked at my athleticism in the snorkelling reel?! yes i’m a strong swimmer i go to gym 4 time a week, yall underestimate me!! 🌺🥥🤿🧜‍♀️🌞🌊🐚 #gilit #bali #giliislands #snorkelling #snorkeling #snorkelingbali
lara croft takes ubud #bali #ubud #travelbali #baliwaterfall #explorebali #baliatvtour
heard 2016 was trending on tiktok? aight, here’s mel z circa 2016 (lord i miss the septum) #2016 #throwback #2016fashion #2016makeup #tumblr #tumblrinspo
bali bday dump 🫰 #bali #balitrip #uluwatu #balibeachclub #savayabali
@luanawear on holiday 🍒🌺 #luanawear #gifted #bali #baligirl #balilove #ubud #swimweardesigner #thisisbali #ubudvilla

@melzahj

From travel stories and newly discovered restaurants, to beauty product hauls and fashion finds, my feed blends lifestyle, creativity, and everyday moments with an authentic voice.

Follow me on Instagram!

Let’s work together.